Inside Ferrari: Expanding a Luxury Brand in Asia Pacific
As a part of our ongoing Emerging Leadership Series, IIC Partners has published “Inside Ferrari: Expanding a Luxury Brand in Asia Pacific” an interview with Herbert Appleroth, CEO of Ferrari Australasia. Mr. Appleroth provides us with key insights on the challenges of expanding a luxury brand in Asia Pacific, and offers his unique perspective of the automotive industry.
The interview with Mr. Appleroth explores:
- Trends that will drive demand for luxury goods in 2015
- How Ferrari retains high performing talent
- The current state of the automotive industry
- The most challenging facet of being CEO of a luxury auto brand