The Strategic Marketing Director will have executive responsibility for the group’s full spectrum of marketing activities across the Island of Ireland, encompassing all brands, all categories, all business units and all dimensions of the marketing mix.

Given the overall scale of the organisation in question, the cross-category market penetration that it enjoys (both in Ireland and further afield), the number of senior marketing executives deployed across its various business units in Ireland, and the multi-million Euro marketing budget to be invested annually under the direction of the person who is appointed; candidates will be seasoned marketing strategists who can demonstrate a distinguished track-record of team leadership and commercial success within multi-brand, insight-driven, consumer-centric, blue-chip organisations.

As a member of the executive board of the organisation’s Irish business, the appointee will oversee the design and implementation of a far-reaching change programme in terms of the way in which it communicates its proposition to its mass consumer audience, harnesses the full power of the substantial brand equity that exists within its individual business units, builds deeper partnership relationships with its trade customers and instils a culture of performance excellence within the entire marketing team as well as across the business at large.

Interested candidates should write – in strictest confidence – to MERC Partners, enclosing a Curriculum Vitae and outlining how you meet the above requirements. (Reference SMD-68669)

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